Michael Mitchell, known professionally as Mike J Mitch, has built a distinguished career as a director and producer over more than a decade in commercial production.

His work has earned recognition across the industry's most coveted awards including Cannes Lions, One Show, Clios, and Webby Awards. Featured in Forbes, Variety, AdWeek, and other major publications, Mike has become recognized for his strategic embrace of AI as a production tool—leveraging technology not for its novelty, but to unlock new possibilities in narrative storytelling. Currently developing multiple feature films, he focuses on scaling cinematic experiences for global audiences while exploring the evolving relationship between traditional filmmaking and emerging technologies.